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Fergie Signs Deal With Candie's
Singer must mention name of brand in song lyrics

by Laura Katz

Fergie
LOS ANGELES, CA  [Thursday Jul.5.2007]  /WMQT.com/ -- You've seen product placement in films and TV, but advertisers have sunk to a new low, taking over music as new medium to hawk their wares.

"Glamorous" singer Fergie has signed an advertising deal with Candie's shoes and apparel. Fergie will continue to be the face of the brand, but as part of the new agreement, the singer must now incorporate the imprint into her song lyrics.

According to the New York Post, a rep for Interscope said, "Candie's will reach teens, but it has no say over exactly what Fergie will sing, or when."

"Fans might think she is just singing about candy. But it's got to work in the song. "Fergie does not sing jingles." Pretty close though.

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