BURBANK, CA  [Sunday Jan.25.2004]  /WMQT.com/ -- Following the lead of fellow superstars, Beyonce Knowles, Eve, Pamela Anderson, J-Lo, Jay-Z and "P. Diddy", No Doubt's lead singer, Gwen Stefani, will be releasing her own fashion line this spring.

Stefani who, with her husband Gavin Rossdale, is a staple at fashion shows in New York and Paris, joins the trend of moving beyond mere celebrity to the world of "brand".

Fashion insiders believe that the day of "has-beens" trying to hang on to past glory by releasing their own fashion lines is no longer with us and instead business savvy celebrities understand that it's important to strike while the iron is hot and branch out into as many mediums as possible while they are on top. Retailers, who count on name recognition, are now jumping at the opportunity to work with major music and film stars.

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