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Gwen's Line at Marshall Field's
Department store hopes to lure young buyers.
by Ellen Sawyer

DETROIT, MI [Tuesday Mar.16.2004] /WMQT.com/ -- Some of Minneapolis-based Marshall Field's department stores will start carrying hip new lines by famous folks, including Gwen Stefani. The chain, which is owned by Target Corp., hopes to increase sales through private branding, much like the Target stores have done with Mossimo.
Stefani's line, which will include clothing and handbags, will initially be sold in its downtown Minneapolis store, as well as flagship stores in Chicago and Detroit.
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